Alliance Sports Travel is a top-notch organization! It’s been 11 years since our Wisconsin Badgers have been to the Rose Bowl, so demand for hotels in the greater Los Angeles area are definitely at an all time high right now. I was having a tough time finding a hotel where all the action will be on New Years eve, a friend of mine turned me on to Alliance last night at 10:00pm, by 11:00pm I had a return call with hotel confirmation #’s from the President of Alliance, Karen Cowan. Talk about personalized customer service! When our Badgers return to Pasadena next year I’m definitely calling Alliance Sports Travel!! Thank you so much Karen!